Contrary to the popular belief that coupons are only for married women, nowadays youngsters, specifically teenagers are using coupons. They want to stay within their budgets and try to save money every time they are making a purchase. And it doesn’t matter what they are purchasing, they always search for coupons. And ever since the invention of these online coupons, the process of saving money has become more effortless. Just taking a few minutes to search for those discount coupons can save you hundreds of dollars every month or 2 months of making those purchases.

But we can say that the process of using those online coupons is a breeze for the Facebook generation, and what should older people do? I must say that being older than the Facebook generation, I find myself finding much better deals and coupons (of course) than my kids. And to be honest, I enjoy doing this, because it just takes a couple of minutes to search the whole internet and come up with coupons that are ready to save you money. The process is much easier than feeling a breeze.

Most online coupons that you find, will look almost identical to those printed coupons that we used to clip. And the process of using them is not much different. All we have to do is use the code that is mentioned on that coupon while checking out from the online store, and that’s it. We will get the discount. But hold on, this is the internet, and there will be at least one person who will ask that why do these people release these online coupons rather than putting the item on sale? And why don’t they just stick to those printed coupons, and make it a legacy?

The answer is simple. Those digital coupons are cost-effective. The manufacturers/retailers don’t have to spend money on printing those coupons. All they have to do is slap those ads on their website, and the users who find those will be able to get a discounted price for their desired product.

And regarding your second question; if the retailer/manufacturer puts the item on sale, it will not be fair for people who watch those products closely. They will be giving a discount to everyone who purchases that product. And contrary to the sale method, using the coupon method will generate the retailers/manufacturers more money. It is because only the people who take the effort to find those coupons will get the discount, while all the other people will be purchasing that product on the actual price.

And if you are a critical thinker like me, you might already be knowing that those marketers are trying everything that gets them more consumers. So it doesn’t matter whether you prefer those digital coupons or want to cut those coupons from the newspapers and clip them. They will still be printing those coupons to reach us. And you might not know, but there has been the latest trend where the manufacturers or the marketers are giving out coupons with more discounts on social networking websites like Facebook and Twitter. Of course, they ask you to either follow you or like your page to get hold of those coupons.

There is another method of redeeming those coupons that do not even require any kind of processing. These coupons are saved to the online accounts of those frequent shoppers. These are provided by most eCommerce websites. This is probably the best way to ensure that all the coupons that are generated by them, have already reached to their ideal customers, and is ready to be used. Many eCommerce websites have even got out of their way and started issuing loyalty cards that save those discount codes. So while checking out at a mall, or from a local dealer, all you have to do, is ask the cashier to swipe that loyalty card to apply the discount codes.