Coupons have been the source of promotion for decades. Manufacturers or retailers issue them to be used in retail stores to offer discounts to consumers. Since, the inception of this sales promotion method, paper coupons used to be distributed among customers.

But, these could be distributed among a limited number of people only as distributors would manually pass them. Later, the idea of publishing them in newspapers and magazines came into action and the sales were proliferated. People used to cut them from newspapers and magazines and present to the cashier while purchasing.

However, this method of sales promotion worked but could not bring 100% results as all the published coupons could not be redeemed. The reason might have been the accessibility of coupons to people when they did not need them. This method can be effectively leveraged by making them available to all who are purchasing instead of making them available for all including those who are not intending to buy anything.

With the advent of the internet, sales promotion methods were highly influenced. Now, all the business organizations including manufacturers were available online. Brick and mortar shops confronted the challenge of agile online stores. Online stores cater to the people from every walk of life of all ages with thousands of products and hundreds of brands.

Most of them offer free shipping and secure payment options like payment through net banking, credit card or debit cards and in many cases the facility of cash on delivery. In spite of providing a number of benefits, they are preferred for exciting deals and offers. Online shopping stores also adopted the idea of coupon codes or promo codes to maximize their sales. They leverage the benefits of making promo codes available to all those who are purchasing products round the clock.

Promo codes are a series of alphabets and numbers. As they are tailor-made for online stores, they are made available on separate websites. All the leading brands’ issue coupon codes and promo codes to the websites to offer them to consumers, one such offer is 17% off overstock. In lieu of making codes accessible to the consumers, they make money by getting some payout.

This way coupon code benefits ever body including manufacturer, consumer as well as promo code offering websites. Online shoppers just need to copy the code from the website and paste it into the relevant box while checking out from the web page and the discount amount is redeemed from their bill.

Another way of promoting sales of online stores is through a link. Whenever the user clicks on the link it gets activated and he or she lands on the web page of the online store like Overtsock.com displaying thousands of products. Most of the times discount through any of the above-mentioned methods can be availed additionally along with the discount offered by online shopping store. This is like an icing on the cake for the shoppers making it the hottest way of shopping.

The shooting up of online shoppers is resulting in the internet inundated with innumerable online stores offering a wide range of branded products falling under the categories like Health and Sports, Jewellery, Men, Fashion, Home and Living, Electronics and Accessories, Travels, Gifts, Office Supplies and Stationery, Food and Beverages, Women Fashion, Electronic and Fashion, Fashion and Accessories, Kids, Personal Care, and Kitchen Appliances etc.

Online shoppers feel secure and confident enough about the quality of products as the stores provide all the leading brands ensuring high-end quality and longevity of the products. Canny shoppers are adopting online shopping method making the most of all the facilities while saving their time and preventing efforts of visiting physical stores.